Need for ADAS calibration drives opening of Birmingham centre

National Windscreens is delighted to announce that a new flagship fitting and calibration centre has been opened in Birmingham. This forms part of a major UK-wide investment programme designed to meet the massive growth in demand for camera calibration following windscreen replacement.

Many Advanced Driver Assistance Systems (ADAS) operate in conjunction with cameras mounted on windscreens. After a windscreen replacement, camera calibration is necessary to ensure the systems continue to operate as intended.

With over 10% of vehicles on the road already featuring this technology and the majority of car manufacturers recommending calibration is carried out in workshop conditions, the demand for this workshop-based calibration service is now set to grow very quickly. These new premises in Birmingham are part of a UK-wide commitment by National Windscreens to provide a world leading service for ADAS camera calibration with a one stop replacement and calibration service at all 108 of its locations.

Nic Fortey, manager at the Birmingham centre, said: “An increasing number of cars need calibration work carried out and our research shows that by 2020 over 40% of vehicles on UK roads will be fitted with ADAS. These new premises are designed to provide the room and facilities to meet the most stringent of calibration standards set by manufacturers.

“For some models of car, we can need up to eight square metres of clearance to ensure cameras are correctly calibrated. Our large, purpose-built unit in Cheston Road allows us ample room to complete all calibration and windscreen replacement work for motorists in just one visit, putting motorist safety first.” he added.

Martyn Bennett, regional director of National Windscreens, said: “This new centre builds upon the £1 million investment we have already made over the last 12 months in ADAS calibration technology and training across our UK-wide network.

“Our 108 fitting and calibration centres form the largest network in the UK windscreen sector and backed by 800 mobile technicians, helps to ensure that motorists are never more than 20 minutes or 11 miles away from a technician.

“We have already carried out more than 1,000 ADAS camera calibrations and this figure is growing fast as new cars have ADAS fitted as standard. We are therefore committed to maintain a seamless service for one stop replacement and calibration on a local basis, in workshop conditions, wherever you are in the UK.”

Pictured are the Birmingham team, from left, Nic Fortey (Manager), Greg Morgan (Senior Controller) and Corrina Callow (Administrator). 

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