New docu-video highlights need for calibration as ADAS soars

With 40% of vehicles predicted to have advanced driver assistance systems (ADAS) fitted as standard in just three years, National Windscreens continues its campaign to raise awareness of the impact this will have on fleet operators, insurers and motorists by supporting the production of a new docu-video.

Working in conjunction with Insurance Post, National Windscreens has sponsored a video which looks at ADAS features now and what they will be like in the future – through to a time when autonomous cars will be commonplace on the UK’s roads.

Pete Marsden, managing director at National Windscreens, is one of the industry experts who appear in the video where he says Euro NCAP five-star ratings are driving extra ADAS to be fitted as standard in vehicles.

With the number of vehicles with ADAS predicted to rise to 40% of the UK vehicle parc, or 13 million vehicles, in just three years this is an escalating issue and one that fleet operators, insurers and drivers themselves need to be aware of.

The video, presented by Michele Bacchus, special projects and research editor for Insurance Post, also features Martin Milliner (claims director, LV), David Williams, technical director (Axa), Nigel Teasdale (partner, DWF), Peter Allchorne, (partner, DAC Beachcroft),  Crispin Moger (CEO, Marmalade Insurance), Philip Ost (director of direct and partnerships, Zurich) Mike Brockman (CEO, Insure the Box) and Tim Marlow (head of autonomous and connected vehicle research, Ageas).

Pete Marsden says: “This docu-video examines the rising impact ADAS is going to have on the aftermarket and while everyone welcomes the increased safety the features bring to our roads all are agreed that more education is still needed.

“Insurers say that closer relationships need to be developed with manufacturers so calibration needs can be fully met and ADAS continue to work as intended. They also say consumers need to be more aware of this need for calibration and that this work needs to be certified.

“Clearly there is still work to be done and National Windscreens will continue to take a leading role by working closely with manufacturers to ensure safety remains the number one priority,” he added.

You can watch the video here