A long-term acquisition strategy has been central to National Windscreens’ growth and innovation for the past seven years and remains a key pillar in strengthening its position as a market leader in the UK vehicle glass repair and replacement sector.
Cary Group, the Sweden-based European specialist in sustainable vehicle glass repair and replacement, began its UK expansion in 2018 through the purchase of a significant part of the National Windscreens network. Full consolidation of the brand was completed in August 2025, marking the start of a new phase focused on targeted acquisitions that enhance coverage, scale, and customer experience.
“Our acquisition approach is driven by what we can give to a business, not just what we can gain,” explains James Reynolds, commercial and finance director. “Expanding capacity in key regions and ensuring complementary customer profiles are important, but true success comes from enabling each acquired business - and its people - to grow and thrive within our wider organisation.”
James Reynolds, commercial and finance director at National Windscreens, emphasises the importance of convenience, comfort, and confidence for the customer.
Retention and integration of people are at the heart of this approach. By valuing local expertise and industry experience, National Windscreens ensures that each acquisition strengthens its collective capability. “We take the time to understand every aspect of the business so that we retain its value,” James adds.
Integration requires careful alignment of cultures, systems, and technologies. Success is ultimately measured through customer satisfaction, reflected in National Windscreens market-leading Net Promoter Score (NPS) of 81.4 in September, with every acquisition in the past 18 months matching or exceeding this benchmark.
The evolving vehicle market continues to shape acquisition priorities. Advanced Driver Assistance Systems (ADAS) recalibration is now a core service area, and National Windscreens continued investment in physical workshop infrastructure ensures it remains ahead of demand. Larger-capacity workshops provide the static calibration facilities essential for ADAS-equipped vehicles, while offering customers comfortable, convenient environments with Wi-Fi and refreshments.
“Interestingly, we’re seeing a growing number of customers choosing to visit our workshops rather than opt for mobile services,” says James. “Convenience, comfort, and confidence in the quality of calibration work are driving this shift.”
Looking ahead, National Windscreens' acquisition strategy will continue to evolve alongside changing vehicle technologies and customer expectations. Drawing on European best practice within Cary Group, the company remains committed to expanding its capability and position as the leading UK vehicle glass brand.
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